When you start working with your online diary you have a goal: to get good results . This means finding new customers, earning money, turning your passion into a job. All through writing, but also thanks to SEO.
It is not enough to publish to get good results. The inbound marketing process is clear on this point. To attract potential customers on landing pages you need three basic ingredients: social media marketing, publication of useful content for the reader and SEO optimization .
In this way you can choose interesting topics, you can analyze the queries and find out what the contacts that interest you want. And to improve your articles , define the essential steps in terms of SEO copywriting to make writing meet the needs of people and search engines.
Sounds difficult, right? Fault of a dated vision of the concept of writing oriented to search engine optimization. Do you remember those texts full of keywords? They were bad, hard to read and often lacking information . Better to focus on more interesting aspects: here are 8 SEO tips for bloggers that you should follow right away.t the base of blogging there is a thorough knowledge of the topic you want to address, and this knowledge is outlined thanks to the editorial plan . Here is the mind map that explores the branches of your world, and allows you to organize the most important titles for your project on the editorial calendar .
Useful list: the best plugins for doing SEO with WordPress
Forget the number of keywords
A point that ignites the conflicts of the SEO community: should I add the keyword to get good results? I advise you this: identify a focus, focus on the topic and a concept that interests you. But forget about barriers and limits: there is no minimum or maximum number of keywords to enter. And that’s why WordPress SEO by Yoast is always viewed with suspicion by experts.
The number of keywords in the text is irrelevant if you address the topic in a way that answers the reader’s questions . I’ll tell you more: the key words to insert to have good results are those essential to describe the topic in the best possible way. Without forcing writing, giving readers a pleasant work to read.
Do I have to use synonyms to make Google understand what the topic is? To the extent that they help you make an article without unnecessary redundancy. Do you want real advice from SEO copywriters ? Write as simply as possible, prefer common forms and simple terms. Like those that people use when they search and write on Google.
It takes just a few steps to optimize the SEO images . Name the file with words useful to describe the content, enter the most important keyword in the alternative field, use a title attribute to learn more. Now you have to go beyond the rules and define this step: how can I use the images to complete the article and give the right answers to the readers? Creating the best possible content, this is the goal when you publish a post.
Pay attention to the title tag
Clear the topic of the keywords? Identify your goals, organize the contents with the mind map, choose the topic to be addressed and write the texts in the simplest way possible. Not trivial, simple. In this process, however, pay attention to the title tag . This is an essential point to present your content in the serp .
SEO tips for bloggers
The title meta tag is the title called in the snippet, and is the most important element to communicate to Google the topic addressed on the page. It is decisive in terms of positioning for search engines, here are some basic rules for its optimization:
Pay attention to the length, stop at around 60 – 65 bars.
If possible put the most important keyword at the beginning of the title tag.
Don’t just focus on keywords, you need to capture the reader’s attention.
This is the step: the title tag must be valid for search engines and capable of attracting the eye of one who chooses a resource instead of another in the serp. Without forgetting the social media. The meta tags, in fact, are recalled by the previews of the links on Facebook , Google Plus and Twitter.
To read: how to optimize the title tag to do SEO
Choose a good description
The same goes for the meta description . It is not indexed by Google, but this string affects readers’ choices. With a good job of copying it can contain competitive advantages that redefine the click through rate . This means more visits, with all its advantages. Never ignore the strength of a description with a call to action or a benefit
Upload the sitemap to the Search Console
One of the most important SEO tips for those who start blogging? You have to suggest a content index to Google : the sitemap, a list to understand what you’ve published. This step is also suggested in the Google SEO guide. Here is an interesting passage: