35 tips to optimize and position your website in search engines

Incoming links from sites with high page rank have a very high value. A high page rank indicates an extremely reliable and credible site, so the back links coming from the same “are worth many points”.
If you really need to use javascript for your drop-down menus, image maps and ajax functions, make sure you include equivalent text links within the pages. In this way also the search engines will be able to “read” and index your site.
Make sure that the links to your site always point to the same type of address : http://miodominio.it or http://www.miodominio.it and always use the same one. You can also ask your webmaster to enable the redirect (with code 301) to the type of url chosen.
Links from .edu and .gov domains are considered important by search engines. Search for sites with such features that may be interested (even for a fee) in inserting a link to your site
The fastest way to be included in the Google index (to be indexed) is to have a back link from an authoritative site (and therefore already indexed with good results). If you can’t do it, all you have to do is signal the site to Google in the classic way or add it via Webmaster Tools (using the View as Google function and then sending the pages to the index after Retrieving the homepage)
Ask the most influential bloggers and follow them if they are willing to link your site, an image, a video …
The extension of your files does not matter. Use .html, .htm, .php, .asp, etc.
Always use titles and alt (alternative content) for images by entering text that contains key words or phrases
Use sensible file names and hyphens to separate words . Often the traffic that can come from image search is underestimated. Ex. Castles-of-sabbia.jpg is better than castellidi_sabbia.jpg or HPMI00254.JPG
The page rank is not everything. A site with low page rank may appear higher than one with a higher page rank if its content is considered more interesting
If you decide to buy a link on a page, consider its reputation first. A good “trick” to understand this is to look at the version in the google cache (you can directly search for ” cache: www.indirizzodelsito.it/page.html “). The more recent the cached version is, it means that Google has recently passed. If the date is older than a month it is better to go further.
Always up to date and new content helps improve your position and reputation in the eyes of search engines. If you plan to write a long article, then keep quiet for weeks … well, better divide it into 3 short articles and publish them after some time (2-3 days). If your site is mainly static, consider opening a blog on the site .
You have decided to create your new website. Think of search engines before being covered up in a funambolic flash site. Search engines know how to “read” text , not images and flash movies. In this regard we also wrote an in-depth article: The disadvantages of a flash site
The best thing is that search engines ( crawlers in particular) find and index pages naturally. In this case a good site navigation is more efficient than a site map (XML sitemap)
Make sure that the internal and external links use the key words or phrases for which you want to be found. If you are trying to optimize the “anchor text” key, then your links will have to be on that sentence and not on “Click Here”. Also diversify the text of the links so as not to incur penalties (straw hats, see our hats, straw hats collection, etc.).
Make sure you have a single word or key phrase to focus on on every single page. The title field (TITLE) of the page should always be different and in accordance with the chosen keyword. If you really have to enter the name of your business, do it at the end .
Don’t try to optimize a page for several keywords at a time.
Search engines love unique and quality content . Make sure your parents have both these characteristics.
Modern search engines “are intelligent and understand” natural language. It is therefore useless to write pages full of meaningless keywords. Search engines count word frequency and if it is too high you are at risk of penalties
Use the words ” image / s ” or ” photo ” in the alternative content (ALT) of your images. Users often associate them with their search , for example: “photo dogs”, “white horse image”
We have also recently included this blog (and we invite you to use them!). Add viral tools to your pages : sharing buttons, visitor comments, ratings, etc. that can give rise to the so-called “virtual word of mouth” or more technical “ viral marketing ” thermals
Use a RSS Feed and report it to sites that aggregate content from RSS feeds.
When you try to increase the number of incoming links to your site ( Link Building ), think about quality, not quantity . A link from a high reputation site can be worth more than a dozen poor quality links
Don’t be selfish . Also linked to other sites and blogs … you will encourage the respective webmasters / owners to link to you.
Make sure that the links containing your keywords are surrounded by descriptive text relevant to them. The same also applies to images and videos. Remember that search engines can only read text!
It is easier to optimize phrases ( long tail keywords ) than single keywords. It will be easier to get results for “Pizzeria a Venezia” than for “Pizzeria”. Both for the lower competition of the keywords, and because the users who are looking for it have a precise objective and are more likely to carry out the actions that interest you (eg request for quote, booking, etc.)
Always write the place where your business resides, not just on the “Where We Are” page. This will give you an advantage in localized searches .
When you optimize your blog articles … optimize the page title (TITLE) independently of the post title.
Optimizing and positioning a site is not a process that ends in a few hours or days. Consider it as a daily activity .
If you have a presentation, a promo or other video material … add it to YouTube, Vimeo, Google Video, etc. These will also appear in the search results, so why miss an opportunity?
If you still have a site made with FRAMES … don’t wait an extra minute, change it! The frames in fact do not allow the direct link to the pages and you risk that only the menu of your site is indexed.
Understanding the evolution of the web is part of the job. To date, social networks (Digg, del.icio.us , Facebook , LinkedIn, Google Plus, etc.) are increasingly present and influential in search results. Learn to use them to your advantage.
Write something that can be talked about and debate … the links will come on their own.
If you really need to have an INTRO (splash screen) page in Flash or in a single image, make sure there are textual navigation links to enter the site. Did you know that the ” Skip Intro ” button is the second most clicked on the web after the “Back” button on the browser?
If your site is hosted on a server shared with other sites, make sure it does not appear on the blacklist . This could damage your reputation.
And here we are at the end … the last and fundamental point, which summarizes the above in 4 words and represents, in our opinion, the “secret” for a successful site. We want to write it big:

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